What box type is perfect?
It might be difficult for you to choose the best box among those different options for retail packaging design. Whatever your product is, you always need the elaborate packaging to attract your customers. Choose the best box dimensions, strong material and the best structure according to product itself and retailer’s requirement. Try to avoid complicated design and odd shapes for your custom retail boxes. It would be great if your packaging boxes perform well on stores shelves.
How to make your boxes stand out on all levels of custom retail boxes?
To compete in retail packaging, you need to stand out at all levels to maximize customer’s attention and your sales. Even you have the small budget or you are new in the market, you can be unique by thinking outside the box. Retail boxes should only be eye-catching but should also play the role of silent salesman. It will help you to communicate your message with customers. Your well-designed boxes should have the ability to target the audience while residing on the shelves.
Study your competition
Standing out is important for your retail packaging and to do it you should know the lingo of your product category. Just look at other similar other brands and try to know what they are doing for their retail packaging. Your retail boxes should be different not only in terms of colors and design but the structure of the box also matters. You need to be unique from the crowd. So, customers can easily identify your brand behind different products.
Consider where you sell your product
Another important factor to consider while designing your custom retail boxes is: where your product will sell. Whether you will sell the product online or the product will reside on retailer’s shelves. If it is online, you need to work more on the outside of the box to make it more appealing. And if it is retailer stores, you should consider who will reside next to you. Your visuals should also be appealing to catch customer’s eye. You can pre-test your retail packaging to avoid any failure.
Manage your cost
While you want to have most perfect packaging for your retail boxes, you need to reconsider your cost. Consider simple and clean design to cut off your cost per unit. There is a number of ways to get alluring boxes without breaking your budget. Custom packaging can be expensive sometimes; you have to come up with the design that is not only efficient but also cost-effective. You can place big orders and buy at wholesale to save a lot.
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